Financial Services creative in a changing world
Disruption, regulation, data issues and the big challenge ahead – brands are looking to work more agile and with more control
So we are structured to work unlike other financial agencies: we plug in to support internal teams, helping them to find their story and telling it well. Or we take projects away – whichever is most efficient
We are brand engagement professionals, consultants steeped in the discipline of response advertising. And we specialise in delivering beautifully crafted campaigns and digital product that work harder and that client teams can run with
View financial services creative below
We are Creative Directors and Creative Strategists. Plug us in
Your Daisy Creative Director is hands on and runs your job from beginning to end. We work as consultants, not an agency so you can plug us in to work with your teams or with your other suppliers. Or we can bring in experts from our network (our Daisy Chain) to deliver our creative vision. It’s a more agile way of working, and gets things done sooner rather than later
Financial Services Creative Consultants
Working as financial services creative consultants, not as an agency, means we can be more flexible. Our financial services clients bring us in to support internal teams, work with their other approved suppliers or deliver entire projects ourselves. We help Marketing Directors get initiatives off the ground with proposition development and proof of concept and we help with their RFPs. And to support thinking, we do creative audits and lead brainstorms as well as delivering campaigns and full website builds.
Our financial services creative expertise is in insurance, protection, group benefits, pensions, credit and loans. Daisy has launched brands and sub-brands and helped financial clients to develop their brands. Our work is B2B and B2C spanning sub-prime to high net worth. We are also very experienced in delivering employee campaigns helping HR Directors align the business for change. Recent work includes creative email campaigns, direct mail, websites and Apps. And we do press, posters, OOH, film and even bring policy documentation to life.
Daisy has been supporting leading UK financial brands for over 12 years. We’ve been AIG Direct’s challenger agency and we repositioned Hymans Robertson as thought leaders with a new website. More recently, we are AXA’s go-to creative resource as they navigate their digital transformation and have been Ageas’ creative and studio partner for as long as we’ve been trading. We’ve relaunched vision and values with Canada Life and made Drawdown Pensions engaging for IFAs with LV=. Our financial expertise is why The Pensions Advisory Service chose us to deliver their new website and to update their brand. See our principle consultant’s profile here.
