INSIGHTS

Instinct, imagination and intelligence

We like the hard, cold facts from your database and desk research. And the warm behavioural data from your analytics. Best of all we like the intel gleaned in one to one interview and group investigation. Insights matter. But what matters most is to view this not just with intelligence but with imagination. And a healthy dose of聽 intuition. Call it gut instinct or empathy. Whatever it is, experienced creative thinkers who understand people working closely with other experienced marketers who do too, is what will make sense of the data and will turn facts into insights.

We’re not the data guys, we are the creatives. We’re here to make sense of the learning so we can understand the audience and the story they need to hear. We’re looking for motivations and objections, rational and emotional, the words we need to use and the style of communication that will work. We collaborate with data specialists and when research starts to focus, we make sure there鈥檚 a credible creative hypothesis to work to.

Data insights

We refer to this as cold data. These are the hard facts. And we鈥檒l dig as deep as we need to with the data experts in your team or the data experts in ours.

路聽聽聽聽聽 Customer data, initial profiles and personas
路聽聽聽聽聽 Industry data, trends and predictions
路聽聽聽聽聽 Brand data, reach and perceptions
路聽聽聽聽聽 Competitor data, positioning, SWOT
路聽聽聽聽聽 Organisational data, structure, processes resource
路聽聽聽聽聽 Audits SEO, tech and creative

Behavioural insights

This is the warm data. How people actually behave. We鈥檒l get a much better idea of the audience, needs, fears and perceptions. Using instinct and intuition to think more creatively.

路聽聽聽聽聽 Web analytics and behavioural information
路聽聽聽聽聽 What鈥檚 worked, what hasn鈥檛
路聽聽聽聽聽 Lifecycles, needs and objections
路聽聽聽聽聽 Creative hypothesis
路聽聽聽聽聽 Messaging and propositions

Creative insights

This is where the real insight comes whenever there’s an opportunity to do it. While we are interviewing we are checking ideas, concepts, turns of phrase and validating hunches. And of course, we鈥檙e listening, because people say more in conversation than they do ticking boxes.

路聽聽聽聽聽 One to one interview with staff
路聽聽聽聽聽 One to one interview with customers
路聽聽聽聽聽 Groups and workshops
路聽聽聽聽聽 Proposition and message testing