About DAIvid96

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So far DAIvid96 has created 33 blog entries.

Website and digital product IA/UX/UI

Websites and digital product Strategic planning of websites, Creative, CX mapping, journeys, UX/UI and keeping on top of the build, ensuring it matches the creative vision   With our integrated background we always think creative messaging, customer journey and content strategies to support

Website and digital product IA/UX/UI2019-04-01T14:02:22+00:00

PA, AD, Cancer cover, hospital plans and health insurance

Health and Protection insurance Going back a few years we were the challenger agency for AIG Direct on health and cancer cover for 4 years. Our creative won through and we established control in PA, AD, Hospital Cash and Cancer Cover (Wellwoman). We did such a good job that when our client left

PA, AD, Cancer cover, hospital plans and health insurance2019-04-01T14:03:44+00:00

Customer journey optimisation in financial services

Customer journey planning Customer journey optimisation in financial services- finding creative opportunities to guide outcomes better.  See also our portfolio work and websites Creative and tech audits, improve customer journeys Banque PSA finance are the bank behind Citreon/Peugeot finance. Customers were being

Customer journey optimisation in financial services2019-04-19T12:19:34+00:00

CRM and membership

CRM and Membership Aquisition, retention, engagement, MGM, winback... Membership Club for Civil Servants CSMA Club has provided a wide range of motoring and leisure benefits to Civil Servants since 1923. Today the club needs to appeal to everyone from the post office

CRM and membership2019-04-01T15:24:20+00:00

Customers won’t read this

Customers won’t read this Customers aren't sitting there waiting for us to impress them. Here’s the truth about websites: Customers won’t read our copy, they won’t watch all our video, they won’t even make it to the end of our headlines and what they do take

Customers won’t read this2019-03-28T09:09:02+00:00

Customers don’t do what we want them to

Customers don’t want to do what we want them to do. Why should they?   Why out-of-the-box UX techniques is just cajoling visitors into take our journey. If you want them to be willing participants, you need to win over their heart as well. When it

Customers don’t do what we want them to2019-03-28T09:08:44+00:00

About My Work


We are called Daisy because of the way we are structured.
We do the strategy and creative. Then we build a bespoke project team using our network to deliver our creative vision. Think of it as a ‘Daisy Chain’ of skills with on-demand expert project managers, strategic planners, data, tech and production partners ready as and when needed.
It’s more agile, more flexible and a more cost effective way to deliver.

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