DAIvid96

About DAIvid96

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So far DAIvid96 has created 33 blog entries.

Creative Directors are method actors. We crave authenticity

Creative Directors are method actors. We crave authenticity.   On empathy, intuition, instinct People often want to know where ideas come from. As if there’s a magic formula that once you’ve said it out loud you can go punch into a machine and hey presto, there’s

Creative Directors are method actors. We crave authenticity2019-03-27T20:39:49+00:00

What does your website say about me?

‘You’re not really giving me what I need, but I’m still here. So what does that say about me?’   On listening to that quiet voice we all have in our heads... Everything  someone does, or we ask them to do, says something about them. Actions

What does your website say about me?2019-03-27T20:41:29+00:00

Segmentation is still all a bit robotic

Segmentation is still all a bit robotic, what you need to do is draw a picture   On remembering to think like a human being. How many BUZZ words are there in marketing? Hundreds. If not thousands. The top ones at the moment must be CX

Segmentation is still all a bit robotic2019-03-27T20:42:38+00:00

When I share your content, I’m building my brand, not yours

When I share your content, I’m building my brand, not yours.   Being realistic. A bit cynical. It's all about ME. It’s all about me! When I share your content, I’m building my brand, not yours. I like to think I’m a polite person. So when

When I share your content, I’m building my brand, not yours2019-03-27T20:43:19+00:00

What’s your creative vision?

What’s your creative vision? Without one, how would you know where to start? Bob Gill, a great graphic designer -  look him up, and he had very simple philosophy. He said, ‘give me an interesting problem and I’ll give you an interesting solution.’ What he meant

What’s your creative vision?2019-03-27T20:44:19+00:00

Positioning – it’s a creative thing

Positioning – it’s a creative thing Let creative lead the planning, it'll pay dividends. It’s only natural, everyone gets tied up in knots when they start talking about positioning. The business/brand/product definition is to do with finding your market niche based on price, promotion and all

Positioning – it’s a creative thing2019-03-27T20:45:48+00:00

Think people, not spreadsheets

Think people, not spreadsheets   Gantt charts don't make great ideas. The research is there, the product is right, the audience is right and price is right. Timing is good. The positioning and customer proposition is right. So what can go wrong? Well what about this:

Think people, not spreadsheets2019-03-27T20:46:26+00:00

My creative philosophy is simple. It’s all about me

My creative philosophy is simple. It’s all about me.   It's the brand of me. It’s all about me. People engage with brands because the brand says something about them. People will share your content because it makes them look good. People will buy your product

My creative philosophy is simple. It’s all about me2019-03-27T20:47:06+00:00

UX and content needs a deeper voice

UX and content needs a deeper voice   Robotic UX vs human, more creative, brand driven UX. Everyone knows the generic values of UX design like function, intuitiveness, aesthetics and so on. All these need to be in place. But in order to craft genuinely rewarding customer journeys

UX and content needs a deeper voice2019-03-27T20:48:21+00:00

Brilliant creative needs brilliant developers fighting their corner

Brilliant creative needs brilliant developers fighting their corner   Everyone ambitious for the project. It’s true. Creatives and Designers can’t be expected to know all the ins and outs of .Net or PHP programming. Why should they? They don’t need to know how an API plugs

Brilliant creative needs brilliant developers fighting their corner2019-03-27T20:49:03+00:00

About My Work

 

We are called Daisy because of the way we are structured.
We do the strategy and creative. Then we build a bespoke project team using our network to deliver our creative vision. Think of it as a ‘Daisy Chain’ of skills with on-demand expert project managers, strategic planners, data, tech and production partners ready as and when needed.
It’s more agile, more flexible and a more cost effective way to deliver.

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