Credit and loans

Our credit and loans experience goes way back before Daisy – to the launch of the Goldfish Credit card and work on Post Office loans. This is the work Daisy has done in this sector. See also our proof of concept experience

Email campaign and templates to sell short term loans to existing customers

The short term loan market was under scrutiny and responsible lenders like Vanquis who were in the credit rating building end of the business were in danger of being tarred with the same brush. The campaign was aimed to test product and propositions under an extremely tight compliance radar. We developed an entire contact strategy and executions to manage sales messaging and what we called ‘husbandry’ to do with the customer’s account management. These linked to bespoke landing pages where the new loan could be arranged.

Vanqis Bank, Cashmax, financial services, creative consultants

Extend the Ryanair brand into credit cards

The card had to reflect the ‘no frills simplicity’ of the Ryanair flight proposition. So as well as a simple design we launched the card with the equally unaffected promise of ‘Buy with it, fly with it’. We created all the materials from posters to fliers in airports, welcome and collateral materials, email templates and web presence working with GE Money and Ryanair working in partnership with marketing consultancy Macinnes as their creative credit and loans experts.

Ryanair credi tcard launch, financial services, creative consultants
NewDay logo

Proof of concept work with Marbles and Aqua

Helping to firm up concept for design and logic for new web platform that can be rebranded.  With our Goldfish experience (you’ll know about Marbles and Goldfish) and the client was ex-Vanquis Bank, we were the natural choice to help with the strategic thinking on this new credit and loans project.

NewDay MVP proof of concept strategic work, financial services, creative consultants

About My Work


We are called Daisy because of the way we are structured.
We do the strategy and creative. Then we build a bespoke project team using our network to deliver our creative vision. Think of it as a ‘Daisy Chain’ of skills with on-demand expert project managers, strategic planners, data, tech and production partners ready as and when needed.
It’s more agile, more flexible and a more cost effective way to deliver.

Recent Works

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