We are DaisyDM, Direct and Digital Marketing. And we are creative consultants.

We are called Daisy because of the way we are structured: we do the creative strategy and the creative and then we build a bespoke project team using our network to deliver our creative vision. Think of it as a ‘Daisy Chain’ of skills with on-demand expert project managers, strategic planners, data and the right tech and production partners ready as and when needed. What’s different is that you get a dedicated, hands-on Creative Director on top of it from beginning to end.

Ours is more agile, more flexible and a more cost effective way to deliver.

Dave Edwards
Creative and Creative Strategy

“Why creative consultants? it’s simple, the world has changed: creative has a shorter shelf life; budgets are tight; turnarounds tighter still; clients need to get more out of what they have; there’s no room for naval gazing and no budget for indulgent processes”

We believe that the industry has changed

In the new world clients know there are a lot of very experienced, very switched on, commercially minded professionals out there who’ve been there done that as far as big London agencies are concerned and now run their own consultancies doing just the one thing they are very good at. Daisy is the one delivering creative insights and creative executions and with a combination of our network of partners and your people we can bring all the skills together on-demand to deliver creative differently, and get better ROI

With over 25 years experience in top UK agencies including Brann (Havas) and McCanns. Ex CD of DP&A/FCBi (8 yrs) Dave launched Goldfish and won 16 Gold DMA, Fedma, IDM awards on that account alone. He set up Daisy 12 years ago after contracting at a senior level at financial marketing agency Presky Maves and as consultant Creative Director to financial marketing consultancies Macinnes (Mac4) and Bespoke Communications on RBS and GE Money. Dave has also contracted at other leading agencies including Kitcatt Nohr, EHS, O&M Direct.

Linkedin Profile
Dave’s full career experience website

Claire Wellman
Campaign Planning


Contact Claire Client Services Director with big agency background including TBWA and Partners Andrews Aldridge. Most recently Managing Partner at employee communications consultancy, Dragonfish UK. Claire has over 20 years experience of integrated marketing across global and national accounts working closely with our creative consultants.

Pete Worster
Strategic Planning and insights


Peter spent his formative years at IBM and Bayer before moving to Barclays, where he spent 8 years in roles covering strategic marketing, new product development and product management. Peter has won industry recognition for his work on clients including IKEA, Barclays, William Grant’s & Son, and AXA. His company is called Conduit. They are experts in customer loyalty, CRM, data management, data analytics, customer insight, marketing technology and data strategy. Pete supports our creative consultants as a planner and source of strategic insight.

We’re Creative. And we’re consultants. Here’s what we do.

B2C/B2B creative consultants

We deliver the direct and digital marketing creative and strategies that help brands to cost effectively win more customers, engage deeper and increase value. We’ll deliver print and digital, OOH and content. We are direct marketing creative directors and ROI focused.


UX, UI and content creative consultants

We deliver direct and digital marketing websites, microsites and business critical digital projects with meaningful and granular content strategies and content. We deliver creatively led customer journeys and we ensure tech delivery is true to the BRD and creative vision.


B2E creative consultants

We communicate change and help brands to deliver transformation cost effectively. We’ll bring to life Vision, Values and Purpose,  deliver marketing toolkits, events and campaigns to align internal/external business functions and improve employer reputation.


The Internal Agency creative consultants

We support internal agencies, content and social media teams. We get your people thinking like an agency. We’ll help raise the creative bar and support your teams with creative strategy, concepts and creative direction. We build trust in the in-house team and prove the investment in them pays dividends



We saw a number of agencies – including very well known names – before choosing Daisy for this major project. We liked their approach, their ideas, and the genuine interest they showed in our business. We’re delighted with the results.

Humphrey Couchman, Communications Director, The Utility Warehouse

Daisy can be trusted to always deliver an original, highly creative solution. They know their stuff and really get to the nub of the business challenges we pitch at them. Very creative, easy to work with and always to budget. If you want to work with grown up creatives, Daisy are it.

Kelly Ward, Marketing Director AXA Assistance

In Daisy we have found an agency we can trust to consistently deliver high quality work. They know our products and understand the markets and environments that we operate in. They work efficiently to our deadlines and always deliver to budget. Quite simply, they are very easy to do business with and an important part of our Marketing team.

David Newley, Head of Marketing, AIG Direct

In terms of users visiting the website, this has increased since the redevelopment. From the analytics, most people are visiting the site, seeing the number or webchat facility and coming direct to the helpline- this is ideal and aligned to our corporate objectives. We’ve had a warm response around the tone of the site and the website has been referenced by a number of journalists as a great source for pension information. We’ve received a positive response from staff, stakeholders and users regarding the new look and tone.

Michelle Cracknell, CEO, The Pensions Advisory Service

The campaign has been fantastically well received by the agents and consultants of our partner Connells. It’s being actively utilised throughout every part of the sales journey, and we are already starting to see a positive impact on sales volumes. Daisy’s professionalism, attention to detail and execution was second to none, and I look forward to beginning our next creative project together.

Stephen Mrozek , Marketing Communications Manager, Ageas

Daisy makes the effort to understand our business and the issues we face. They provide really creative and innovative solutions to our briefs, thinking in ways we’d never thought about.

Tamara Hamad, Marketing Director, Markel International

Daisy have a strong understanding of our business. Adventurous and innovative, they keep abreast with and have helped shape the evolution of our brand. Put simply, they do a lot of our thinking for us.

Hannah Ewing, Marketing Manager, CSMA Club