The B2B/B2C Creative Consultants

We deliver B2B/B2C creative campaigns and websites and are specialist in Financial Services. We have experience both UK and Pan European. We deliver the creative and strategies that help brands launch products, win more customers, engage deeper and increase value. We deliver print and digital campaigns, OOH and content. We are direct marketers at heart and understand ROI. We are commercially focused and deliver creative more cost effectively.

B2B/B2C creative Brand comms

We help brands communicate with their customers, win more customers and deepen their relationships with the brand. We’ve launched new products and helped launch own brand offerings. The team has an award-winning heritage in brand launch with expert B2B/B2C creative.

Affinity comms

We are experienced in Affinity marketing. Clients include AIG Direct for Women’s Cancer Care, Hospital Cash Plans and Health, PA, PI (affinity partners including HSBC, More Than, NASUWT, Screwfix) and Ageas on Motor, Home and Travel (affinity partners including John Lewis, Toyota, Amex) and Aegon for PA, PI, AD (affinity partners including Lloyds and Ideal Shopping Direct)

Intermediary comms

We help brands communicate with intermediaries and sales teams. We’ve worked with AIG Life, Just, Banque PSA and LV=.  We deliver campaigns that inform, educate, motivate, support and sell. We create campaigns and tool kits that IFAs want to use and share with their customers. We’ve delivered campaigns that generate valuable MI that makes the sales team job a lot easier.

Direct Mail (print)

We know B2B/B2C creative direct mail. Our background is through integrated agencies and we are skilled at pacing a story, making it engaging and adding in all the direct marketing techniques that will get a response. We also know about print production and can advise on balancing costs against higher impact, quantity and quality of response.

Email

We know email marketing and how to keep it short and motivating. We create detailed, granular contact strategies and the B2B/B2C creative that brings them to life. We’ve tested campaigns that prove a more creative approach gets better results  – we guest blogged about this for DotMailer – and launched products, won back and retained customers and managed the long tail from web visit to conversion into sales. We’ll work with your IT guys to deliver email templates, or set up templates for you on the platform you use.

Print collateral

Sales aids, brochures, leaflets and B2B/B2C creative documentation. They all have to sell their story. Our B2B exhibitor packs, partnership packs and product suites for brands including CSMA (Boundless) AIG Life and Babcock demonstrate how great design is a hard-nosed marketing exercise, made to sell and to look as if it isn’t.

Online campaigns

We create B2B/B2C creative campaigns that help clients to measure effectiveness and to test messaging. Our work has included onsite, paid media and earned with banners and social ads (static and film) on Facebook and Twitter.

OOH

Posters, ambient and events. As integrated marketers we think broader and develop campaign ideas that can reach into all channels including out of home. We’re experienced in developing 48 sheet campaigns to guerrilla, tube cards to bringing events to life.

Film

We create film for web and events. We develop the script and work with producers in our network to deliver it. And we know how to script to stitch existing and library footage together convincingly and effectively to keep costs down and tell stories that make the point on a budget. We’ve delivered effective B2B/B2C creative film for Canada Life, AXA, The Utility Warehouse and many more. We create short ads for online and longer film and interviews for web. The Creatives are experienced delivering award winning DRTV campaigns.

Digital

Not just landing pages and microsites to make campaigns work harder but main websites for AXA, Auto Direct and the Pensions Advisory Service. See our page on UX/UI and content. We create Apps and pages that are designed to gather data that makes conversion of prospects easier and simpler.

Events

We’ve designed exhibition stands and the collateral and data capture devices. We start with the brand concept that will bring everything together and reinforce your message. See the work for AXA on bringing connected insurance to life. We’ve got more in our portfolio – ask us about it.

Back

We saw a number of agencies – including very well known names – before choosing Daisy for this major project. We liked their approach, their ideas, and the genuine interest they showed in our business. We’re delighted with the results.

Humphrey Couchman, Communications Director, The Utility Warehouse

Daisy can be trusted to always deliver an original, highly creative solution. They know their stuff and really get to the nub of the business challenges we pitch at them. Very creative, easy to work with and always to budget. If you want to work with grown up creatives, Daisy are it.

Kelly Ward, Marketing Director AXA Assistance

In Daisy we have found an agency we can trust to consistently deliver high quality work. They know our products and understand the markets and environments that we operate in. They work efficiently to our deadlines and always deliver to budget. Quite simply, they are very easy to do business with and an important part of our Marketing team.

David Newley, Head of Marketing, AIG Direct

In terms of users visiting the website, this has increased since the redevelopment. From the analytics, most people are visiting the site, seeing the number or webchat facility and coming direct to the helpline- this is ideal and aligned to our corporate objectives. We’ve had a warm response around the tone of the site and the website has been referenced by a number of journalists as a great source for pension information. We’ve received a positive response from staff, stakeholders and users regarding the new look and tone.

Michelle Cracknell, CEO, The Pensions Advisory Service

The campaign has been fantastically well received by the agents and consultants of our partner Connells. It’s being actively utilised throughout every part of the sales journey, and we are already starting to see a positive impact on sales volumes. Daisy’s professionalism, attention to detail and execution was second to none, and I look forward to beginning our next creative project together.

Stephen Mrozek , Marketing Communications Manager, Ageas

Daisy makes the effort to understand our business and the issues we face. They provide really creative and innovative solutions to our briefs, thinking in ways we’d never thought about.

Tamara Hamad, Marketing Director, Markel International

Daisy have a strong understanding of our business. Adventurous and innovative, they keep abreast with and have helped shape the evolution of our brand. Put simply, they do a lot of our thinking for us.

Hannah Ewing, Marketing Manager, CSMA Club