Product variants cover Landlords, Tenants and Home owners. Support stakeholders from two different companies.
The product sells on price and convenience, our job is to make it credible and promote the level of cover for price. The materials need to be easy to use, the sale is face to face but the sellers of the product are not a financial services sales team. This is seen as an add-on product in the house buying process.
Not one campaign but three specifically targeted to each distinct audience. We created different propositions for each audience identifiable as part of the same family but clearly differentiated. We created simple leaflets, posters and take ones. Create sales aids and infographics for the sales team to use to explain to clients.