Project Description

Brand development and website

Auto Direct is the own brand Motor Insurance offering from Ageas Insurance. They asked us to re-think their brand to make it more distinctive on aggregator sites.

We needed to position Auto Direct as an accessible, value-driven solution to a price conscious target audience. This then needed to be translated onto the website and we were asked to work with their in-house developers to deliver it.

A price conscious audience. We need to make it look credible but not expensive. The logo needed to be able to work small and be instantly identifiable as motor insurance. It also needed to be able to be adapted to cover commercial vehicle insurance. Customers don’t want to waste time getting a quote, the website needed to cut straight to the chase – its sole purpose was to complete a quote. We delivered concept ideas and tested them and working also with the Ageas legal team. We then delivered design (up to PSD) and wireframes to the in-house developers and creatively directed them to deliver the website.

Results
Very well received in the business. Due to the highly competitive insurance market sector results are confidential and cannot be shared in the public domain.

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