AXA want to redefine insurance so how they talk about their products and services should be innovative. For cutting edge products you need cutting edge solutions so we created a 360 house for use with Google Cardboard so that visitors to their stand can ‘virtually’ walk around a house and explore the product offering in situ. Pop ups on targets explain products and short videos play to explain home and car offerings. We designed the stand and also a loop video to drive people to it.
In the house you can explore three room areas and the car parked on the drive. Providing branded cardboard and a URL (QR coded) to dedicated hosting means visitors can take the house way and explore it further giving the asset greater longevity and a B2B social media application.