For cutting edge products you need cutting edge solutions so we created a 360 house for use with Google Cardboard so that visitors to AXA’s stand at BIBA could ‘virtually’ walk around a house and explore the product offering in situ. Pop ups on targets explain products and short videos play to explain home and car offerings. We designed the stand and also a loop video to drive people to it. The cardboard was used as an invite to top prospects, we understand that they all turned up.
To explore the house in your browser, click the link or scan the QR
AXA want to redefine insurance. How they talk about products and services should be innovative
In the house you can explore three room areas and the car parked on the drive. Providing branded cardboard and a URL (QR coded) to dedicated hosting meant visitors could take the house way and explore it further – giving the asset greater longevity and a B2B social media application.