Project Description

Virtual Reality 360 connected home and car insurance

AXA’s connected home and car insurance. It’s a technical product, it needed a tech solution to bring it to life.

AXA want to redefine insurance so how they talk about their products and services should be innovative. For cutting edge products you need cutting edge solutions so we created a 360 house for use with Google Cardboard so that visitors to their stand can ‘virtually’ walk around a house and explore the product offering in situ. Pop ups on targets explain products and short videos play to explain home and car offerings. We designed the stand and also a loop video to drive people to it.

In the house you can explore three room areas and the car parked on the drive. Providing branded cardboard and a URL (QR coded) to dedicated hosting means visitors can take the house way and explore it further giving the asset greater longevity and a B2B social media application.