We identified key messaging and delivered impact elements to be used on the website and with applications in acquisition
Customers are able to select from a range of product and price points and adjust these with excess levels and add ons. The customer journey covered the entire purchase process through to final confirmation and email notifications. Through out the site are upgrade messages and reassurance snippets. The use of carefully constructed FAQs at every stage are designed to reduce abandoned sessions. The website went live in 2020.