Project Description

We encouraged students to Do Bands, Not Bills

DividaBill is a start–up aimed at student house sharers. It creates a single bill for all household bills and collects money direct from each housemate’s bank account. So no more awkward chasing

A house share should be fun. DividaBill means you can ‘do bands, not bills’ or ‘Do nights out, not bills,’ or ‘Do Happy hour, not Bills. We proposed social media ads and content supported by email to dedicated landing pages. We tested different creative and we were able to adjust the campaign weighting as the results came in.

Simple creative use of library footage to deliver 4-6 second Facebook ads – along with a ruckus, beef and face-off content strategy