The App is part of AXA wanting to redefine insurance. How they talk about their products and services should be innovative: so we also felt that if partners can navigate themselves (in this case, around the house) to explore the product, then the benefits will come alive.
We developed a simple interactive App. Users can explore rooms of a house and discover what cover is available based on home emergencies, and also read the key features of the cover. from the App they can also download full product details. The quality of the cover is what makes the product special, backed up by a global brand and the App brings this to life. We delivered the first draft within 2 weeks working with our tech. partner.