We needed to position Auto Direct as an accessible, value-driven solution to a price conscious target audience. This then needed to be translated onto the motor insurance website and we were asked to work with their in-house developers to deliver it.
It’s a price conscious audience. We need to make the motor insurance website look credible but not expensive. The logo needed to be able to work small and be instantly identifiable as motor insurance on aggregators. It also needed to be able to be adapt to cover commercial vehicle insurance as a family. We decided the website needed to cut straight to the chase – its sole purpose was to complete a quote. We delivered concept ideas and tested them working also with the Ageas legal team. We then delivered design (up to PSD) and wireframes to the in-house developers and creatively directed them to deliver the website.
The motor insurance website was very well received in the business. Due to the highly competitive insurance market sector results are confidential and cannot be shared in the public domain.
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