Project Description

Connected home Insurance booking website

A new website as part of AXA’s digital transformation UX, UI and CX mapping

We were asked to deliver a simple website that enables customers of partner companies to book installation of Smart devices that support smart home insurance offerings. AXA provide the installation through their nationwide network of engineers. The key challenge was to keep it simple, design the CMS to be user friendly and operate under the newly introduced GDPR rulings. CX Mapping from partner to AXA to installers was vital.

Customers needed to be able to book the installation of multiple products efficiently. This required our careful planning of customer journeys, processes, systems and overall brand experience. We delivered planning, wireframes, design and build. Key to this was messaging and reassurance copy – and extensive ‘see if you can break it’ testing. The website went live Feb 2019. we planned and delivered a simple CMS that was user friendly and easily enabled AXA to set up duplicate sites for partners, and for  partners to manage them. We also provided training and detailed user guides to facilitate handover.

financial services, creative consultants
website booking tool, front end and CMS design