The illustrations used our new improved (human) fingerprints in a humorous and engaging way. So we were able to illustrate how the values would deliver the brand vision and to land very hard and direct messages about each of the 4 values – People, Excellence, Together and Integrity. The idea was to deliver broadcast and guerilla type messaging to engage different audiences with the brand message – Better Futures. We created headlines, messages, ambient and display for walls, watercoolers and around desks, in the canteen, up stairs and even in the toilets. We delivered film, a learning app, intranet site, posters, wall and site dressing. The manager’s toolkit included a pack of cards, each value being a different suit and each suit describing the behaviours and attributes of the value. And in each pack of cards was a card trick just for fun, and (appropriately) a maths trick to encourage interaction.